Counter Top Units by Because Creative
Crafting NEOM’s ‘Wellbeing Wishes’ Counter Top Units for Christmas 2023
In October 2023, we had the pleasure of working with NEOM Organics once again to bring their annual Christmas visual merchandising (VM) and window displays to life. For the fifth consecutive year, our partnership with NEOM centered around designing a festive, uplifting experience for their customers, this time based on their heartwarming ‘Wellbeing Wishes’ theme. At the core of this campaign were the unique, custom-made Counter Top Units (CTUs), meticulously designed to elevate NEOM’s Christmas message while creating an inviting, immersive in-store display.
The Concept: ‘Wellbeing Wishes’ Come to Life
Inspired by NEOM’s seasonal packaging, we focused on capturing the theme of ‘Wellbeing Wishes’ through playful, vibrant elements in the displays. This year’s design was all about cascading stars, set free from NEOM candles, and infused with seasonal colors like rich reds, greens, and oranges. To bring this concept into stores on a more intimate scale, we designed counter top units that would anchor NEOM’s holiday message right at the point of sale.
Counter Top Units: A Festive, Functional Centerpiece
Each CTU was created with precision to match the larger window display themes and carry the energy of ‘Wellbeing Wishes’ right onto store counters. Built with premium materials and a polished, high-end finish, these units were decorated with radiant, cascading stars that echoed the larger in-store visuals. We integrated miniaturised versions of the rotating candles, which provided subtle movement, capturing the attention of shoppers and reinforcing the feeling of wishes being set free with every NEOM product.
Not only did these units have a captivating aesthetic, but they were also designed with practicality in mind. Each of our counter top units included specially designed compartments for easy access to NEOM’s holiday products, creating an inviting way for customers to engage with the brand.
The Technical Details: Design, Production, and Installation
Our in-house team managed every step of the process, from initial design to final installation, ensuring that all of our counter top units met NEOM’s high standards for quality and presentation. We collaborated closely with NEOM to select materials that aligned with their brand’s sustainable values, while also ensuring durability and longevity throughout the busy holiday season.
The craftsmanship behind each counter top unit incorporated details like:
Neon-Plus Lighting: Subtle, pulsing lights that mimicked the glowing candles from the main displays.
Cascading Star Patterns: Arranged to draw the eye and add dimension, embodying the vibrant holiday energy of NEOM’s campaign.
Compact Design: Created to fit seamlessly on countertops, keeping products within reach while adding a touch of festive décor to the store layout.
The NEOM Bus Pop-Up: Extending the Festive Cheer
In addition to the in-store counter top units, we also collaborated on the NEOM pop-up double-decker bus, which traveled to Manchester, Liverpool, and King’s Cross, bringing the ‘Wellbeing Wishes’ theme to life in an entirely different format. The bus featured a spin-to-win wheel, cosy “Perfect Peace Pods,” and neon-lit star decorations that allowed NEOM to engage with customers outside of the traditional retail space.
Bringing Your Brand Vision to Life
If you’re looking to enhance your store’s visual merchandising with bespoke, brand-aligned solutions, Because Creative is here to help. From in-store counter top units to large-scale pop-ups, our team can turn your vision into a memorable experience. Reach out today to learn how we can make your brand’s story shine this season and beyond.
Email: info@becausecreative.co.uk
