Pop Up Shop in London
Bringing Visions to Life: Producing the Fenty ‘Golden Hour’ Pop Up Shop in London with Because Creative
At Because Creative, we live for the opportunity to turn brand visions into captivating spaces, and our recent project creating a pop up shop in London for Fenty Beauty at Selfridges for creative agency Backlash was no exception. Known for our creative, hands-on approach, we provide full-service design, production, and installation of window displays, pop-ups, and experiential events. Each project reflects our commitment to quality, innovation, and attention to detail, and this pop up shop allowed us to showcase our production and installation skills. From producing to carefully installing each element, this project brought Fenty’s bold aesthetic to life in one of London’s most iconic retail spaces.
Pop Up Shop in London: The Fenty Beauty Experience
A pop up shop in London is the perfect way to make a splash in a bustling, dynamic market. The brief called for a modern, eye-catching pop-up in Selfridges, one that would draw in visitors and immerse them in the Fenty brand. To achieve this, we focused on elements that would bring energy and excitement, including custom gradient paintwork, innovative lighting, and sleek, precisely-cut boards that came together in perfect harmony.
Production: From Gradient Metalic Print to Custom-Built Furniture
In our workshop, we used state-of-the-art machinery to produce each element of this pop up shop in London, including the hexagon-shaped shelving, beauty stations and custom furniture. The print was particularly exciting as we created a stunning gradient bronzer effect to reflect the product that became a signature feature of the display. We printed everything in-house using our large format UV printer in our studio in Whitstable, Kent.
Installation at Selfridges: Precision, Timing, and Expertise
Installing a pop up shop in London, especially in a prestigious location like Selfridges, requires careful planning and precision. Our installation team managed the logistics to minimise any disruptions, working within Selfridges’ requirements and schedules to complete the setup seamlessly. Every board, shelf, and display element was carefully assembled on-site, resulting in a stunning pop up shop in London that fully embodied Fenty Beauty’s high-energy vibe.
Why Choose Because Creative for Your Pop Up Shop in London?
If you’re looking to create a unique, memorable pop up shop in London, we’re here to bring your ideas to life. From concept to creation, our full-service design, production, and installation ensure that every element is crafted to perfection, making a statement and leaving a lasting impression on your customers. The Fenty Beauty pop up shop was a testament to our ability to transform a client’s vision into reality, and we’re eager to help more brands achieve the same.
Want to create your own standout pop up shop in London? Get in touch with us at Because Creative and let’s start crafting your brand’s next immersive experience.
Email: info@becausecreative.co.uk
