NEOM Wellbeing ‘Sweetest Gift of All’ Christmas 2024 Window Displays
Client: NEOM Wellbeing
Work: Design, Production, Installation
Key Features: Bespoke CTUs, Sweetie jars, Re-used the cabochon lighting we made for previous NEOM displays
Location: New York, Leeds, Edinburgh, Guildford, Liverpool Street, Bicester Village, White City and full concession roll-out.
Date: October 2024
For Christmas 2024, our team collaborated with NEOM Wellbeing to design enchanting window and in-store displays that brought their ‘sweetshop’ theme to life. From concept to final creation, we developed a festive scheme that blended NEOM's focus on wellness with the playful nostalgia of a classic candy shop.
Our window displays, crafted to catch the eye of passersby or shoppers in-store, featured a vibrant pink and red striped colour theme, candy-shop inspired props, and fairground cabochon lighting. Inside the store, we extended this theme with display stands showcasing NEOM’s products in a fun way, evoking the warmth and joy of the festive season. We made 37 of these counter top units for installation in every NEOM store or NEOM concession in department stores. We also designed and produced window displays bespoke to each individual NEOM store’s dimensions, including their recently opened American store on Bleaker Street, New York.
Every element was designed by the Because Creative team then built in our joinery workshop and finished in our state-of-the-art spray booth, ensuring a flawless, smooth finish. We then designed and produced a cart for the NEOM Wellbeing PR event and roadshow in the same style to support their team with their 2024 seasonal promotional activity.