Beauty Pie ‘Warehouse of Dreams’ Pop-Up
Founded in 2016, Beauty Pie was created as a one-stop destination for luxury beauty products at ‘warehouse prices’. This concept created the theme for their two-week experiential pop-up with creative agency, Backlash in 2022. For this project, Because Creative produced and installed several warehouse-inspired props and displays, in line with Beauty Pie’s signature pink packaging.
Date: June - July 2022
Client: Backlash
Work: Production and Installation
Key Features: Product display tables, Acrylic display units, PVC strip curtains, Pink warehouse props such as hard hats and clipboards, Printed posters, Bench seating
Location: Covent Garden, London
