Fenty Beauty
’Hella Thicc’ Mascara
Working with experiential agency Backlash, we produced and installed a large central make-up display, tester and photo-op unit for the launch of Fenty’s Hella Thicc mascara. On one side of the unit was a faux TV wall using Fenty imagery as a photo-op backdrop and a ring light on a podium opposite to ensure photos were Insta-ready.
On the other side of the unit were two tester seating areas with hexagon mirrors that were on either side of a central tester shelving display area. There were also hexagon podiums and Hella Thicc CTUs.
Date: April 2023
Client: Backlash
Work: Design, Production, Installation
Key Features: One large central unit that included TV photo-op backdrop, Product display and Built-in Illuminated make-up testing area. Hexagon podiums with CTUs and ring light
Location: Boots, Meadow Hall and & Harvey Nichols, London.
