Fenty ‘Golden Hour’
Selfridges Pop Up
Client: Backlash
Work: Production, Installation
Key Features: Countertop Units, Make-up Stations, Product display units, Lit-up Mirrors, Metal features, Print
Location: Selfridges London, Selfridges Trafford Centre in Manchester
Date: June 2024
In June 2024, luxury retailer Fenty launched its full range of Fenty Beauty, Fenty Skin and Fenty Fragrance for the first time in Selfridges Beauty Halls across the UK. We worked with the team at creative agency Backlash to bring their vision for the pop-up to life, producing custom-built furniture, countertop units and bespoke beauty stations to display the products. These included the new ‘SOFT’LIT’ foundation and the exclusive ‘Bronze All Ova’ range.
The shimmering ‘Golden Hour’ pop-up retail display mimiced the brand's honeycomb-shaped packaging and offered shoppers a chance to immerse themselves in the Fenty range at Selfridges London and then Selfridges Trafford Centre in Manchester. The print was particularly exciting as we created a stunning gradient bronzer effect by printing directly onto gold mirror vinyl. This reflected the product packaging that became a signature feature of the in-store display. We printed everything in-house using our large format UV printer in our Kent-based studio.