& Other Stories ‘The Grand Gestures Gift Wrapping Service’ Instore Pop-Up
Client: Backlash
Work: Production, Installation
Key Features: Wooden giftbox and suitcase props, Arch entrances, Desk counter, Shelving, Lightbox signage, Ribbon bow display, Raised flooring
Location: & Other Stories Store, Regents Street, London
Date: December 2024
In December 2024, we worked with creative agency Backlash to produce and install a memorable in-store experience at & Other Stories on Regent Street. Inspired by the famous Rowan Atkinson gift-wrapping scene from Love Actually, we created an elegant yet playful gift-wrapping station during the festive shopping season.
The space featured a red-and-white colour scheme for a clean, sophisticated aesthetic, while actors added a touch of fun to engage shoppers.
We produced a range of bespoke elements for the space, all made in our workshop in Whitstable, Kent. These included wooden gift box and suitcase props, archway entrances that also served as product displays with shelving, and an eye-catching desk counter with lightbox signage and a red ribbon bow display.
We loved bringing this project to life, particularly working with fashion products. If you’re looking to create a unique in-store visual experience, retail scheme, or window display for your high street fashion store, we’d love to help bring your ideas to life.