Laneige UK
Brand Launch at Space NK
To support their UK brand launch, we worked with Korean skincare brand Laneige to produce and install VM spaces within two flagship Space NK stores, as well as POS for testers for all 74 Space NK stores. The schemes focussed on their hero product, the ‘Lip Sleeping Mask’, and featured 3D acrylic dummy factices, tension lightboxes, display plinths, and window treatments.
Date: May 2023
Client: Laneige
Work: Design, Production, Installation
Key Features: 3D acrylic dummy factices, Tension lightboxes, Plinths, POS displays, Window treatments
Location: Space NK, London Kings Cross and Westfield
“It’s such a pleasure to collaborate with Because Creative. The team has been very professional and reactive despite short timelines given for some projects. The whole Laneige team enjoy working with them and are very happy with the projects we’ve done together so far.”
— Hyojin YOO | Product Manager at Laneige
