Rituals ‘The Ritual of Sakura’ Pop-Up

Rituals are a luxurious home and beauty brand, inspired by the wisdom and traditions of ancient cultures. Working with Backlash, we produced and installed window displays, props and furniture pieces for a four-day experiential pop-up in Covent Garden. The space allowed visitors to immerse themselves in the brand’s best-selling ‘Ritual of Sakura’ collection through Augmented Reality.

The collection features the delicate aromas of cherry blossom, hence the event being themed around these beautiful trees. We created eight wooden slot-together cherry blossom trees painted in an ombre colour scheme as you moved through the event space which all acted as different stops on the Augmented Reality experience. The props were all made from birchwood ply and paper.