
Smyths Toys ‘Jurassic World’ Activation
Working with experiential agency Backlash, we produced and installed props and a bespoke ‘dino’ wall for a Smyths Toys ‘Jurassic World’ activation and social media video shoot. We made hand-carved and scene-painted wall with light-up dino eye, dino eggs nests, trees and rocks.
Date: March 2022
Client: Backlash
Work: Production, Installation
Key Features: Back wall backdrop with illuminated 3D dinosaur eye, Hand carved and painted rock table, rocks with greenery, dinosaur egg nests and large broken tree, Dinosaur egg chest
Location: Smyths Toys & Primark