Smyths Toys ‘Jurassic World’ Activation

Working with experiential agency Backlash, we produced and installed props and a bespoke ‘dino’ wall for a Smyths Toys ‘Jurassic World’ activation and social media video shoot. We made hand-carved and scene-painted wall with light-up dino eye, dino eggs nests, trees and rocks.

Date: March 2022

Client: Backlash

Work: Production, Installation

Key Features: Back wall backdrop with illuminated 3D dinosaur eye, Hand carved and painted rock table, rocks with greenery, dinosaur egg nests and large broken tree, Dinosaur egg chest

Location: Smyths Toys & Primark

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Dreamland Seagull Project