Laneige ‘Water Bank’ In-Store Activation
We were asked to support the UK launch of Korean skincare brand Laneige’s Water Bank hydration cream with an in-store display for Space NK. Inspired by the theme of ultra hydration, we designed, produced and installed a number of blue elements for the display, including faux tiled table and arch window display. This was installed at Space NK’s brand space in their flagship Westfield store followed by Edinburgh St James Quarter. We later completed a one-off takeover installation for the Experience Bar in Selfridges, Oxford Street.
Date: September 2023
Client: Laneige
Work: Design, Production, Installation
Key Features: Blue tiled archway and display table, Large scale products, Swimming pool effect vinyl floor, Supporting POS graphics, Full estate cashwrap roll-out
Location: Space NK, Westfield Shopping Centre and Edinburgh St James Quarter, Selfridges Oxford Street Experience Bar Takeover (October ‘23)
“It’s such a pleasure to collaborate with Because Creative. The team has been very professional and reactive despite a short timeline given for some projects. The whole Laneige team enjoy working with you and are very happy with the projects we’ve done together so far.”
— Hyojin YOO | Product Manager at Laneige